|X| STYLE |X| What’s Gucci My… | Life + Times
Two iconic Italian (and what some might call unexpected) brands have joined forces, spearheaded by Gucci’s Creative Director Frida Giannini. She collaborated with Bianchi, a visible brand in the global cycling sector, to synergize between the realms of classic traditions, design, and craftsmanship. For both parties, at the DNA of their brands is traveling in style, a concept deep-rooted in their respective successes.
About the collaboration, Giannini said, “Ever since Gucci’s founding, travelling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go. The house of Gucci continues to infuse their heritage into new innovations, bringing old school traditions to futuristic, yet on-brand, initiatives.”